Close-Up: 24 Hours with ... Jeff Stark

Name: Jeff Stark

Job: Commercials director, The Pink Film Company

Professional mantra: It's only an ad. Personal mantra Don't work, unless

it's more fun than not working

2.05am Damn. Wide awake with jetlag. Just flew in from Los Angeles on Sunday and suffering. Get up. Finish The Times crossword - a daily compulsion as necessary as sleep. 3.34am Back to bed.

4.53am (and eight seconds) Sleep.

8.47am Up again. Wife says I'm keeping her awake too. Tonight she will sleep in spare room. Hmm. Beginning of End?

10.15am Park motorbike in Soho NCP and go to see the film editor Tim Thornton-Allan. In LA, I shot 15 30-second ads in seven days, a personal record, for Party Poker.com - a 19-man company that makes more money than BA. They are all supposed to be funny. Hope they are.

11.30am Cathy, my producer, arrives with Campaign. Private View has credited me with some press work for Child Trust Fund. Press? Not me, mate. Never touch the stuff. Moreover, they don't like it much. It's all a cock-up, of course. I directed the two TV spots, of which I'm rather proud, but they don't bother to review them. Bugger. And how pathetic that I still crave peer group approval even at my age. Cathy also brought scripts to shoot in March. Am I interested? Nah. They're not great and I have important bum-scratching to catch up on.

1.02pm Working lunch at the editing desk. Editing 15 spots in a week is just about as tough as shooting them in a week. God, I hope they're funny. Tim makes reassuring noises. "I laughed just watching rushes. Never do that normally." We now have most of them roughly cut. They are funny. Or are they? Oh God. The trickiest one involves a woman whose tits jiggle when she types and a boss who can't help looking. We try to cut it in a way that hints rather than nudges. A Jacques Tati cut rather than a Benny Hill cut.

3.08pm While Tim tweaks cuts, I do The Times crossword. Going to bed without it done, that'd be like not cleaning your teeth.

3.47pm Fall asleep on Tim's sofa.

5.02pm I'm starting to believe these spots are funny. A lot of them were improvised on the day. Realise my professional mantra is a total lie.

7.31pm Supper with wife in front of TV. Fall asleep with plate on knee.

8.46pm Wake up. Stumble to bed. Sleep.

11.57pm Wide awake again. Alone this time. Excellent opportunity to catch up on weeping schedule.

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