Close-Up: 24 Hours with ... Justine Southall, Young Women's Group, The National Magazine Company

Name: Justine Southall Job: Group publishing director, Young Women's Group, The National Magazine Company Professional mission: Delivering well-constructed, well-targeted, distinctive magazines and doing it in a memorable way Personal mantra: Work hard, have fun ... if in doubt, apply more lipstick!

6.30am Woken by mobile phone alarm. Huss, my husband, nips downstairs to make me a coffee. I'm incapable of speech without one.

7.00am I wake my two boys, Ellis, nine, and Leo, 13, who both grunt and bury themselves deeper under their duvets. Radio 5 Live is switched on in the kitchen.

7.15am Ellis emerges. Another call for Leo requires wading through the battlefield that is his bedroom.

7.30am Huss leaves, I finish making sandwiches, check after-school activities, dole out money before kisses and leaving for the train.

8.00am The train to Waterloo gives me time to catch up on e-mails along with audience research (gawping at fellow passengers!).

8.20am My new and only exercise is my walk from Waterloo to Soho.

9.00am First meeting of the day, clutching a third cup of coffee, signing-off the final above-the-line campaign for She magazine.

10.00am Meeting with Alison Pylkkanen, editor/publisher of Zest, to go through 2006 production schedule and new editorial areas.

11.10am Unscheduled urgent brainstorm on a possible magazine promotion.

The agency involved wants creative ideas in 24 hours.

11.45am Pop across to see Victoria White, the Company editor, to look at possible January front covers.

12.45pm Rush out to lunch at Cecconi's with the group marketing director of Mosaic Group.

3.00pm On my way back, I check out a possible venue for the Company High Street Fashion Awards.

4.00pm Coffee with a client to present the new She magazine.

5.00pm Rush back to meet Becky McBride, the publisher of She, and Matthew Line, the editor of She, to go to the new She research groups.

6.30pm We wait with baited breath as existing readers, new readers and readers of the competition go through the magazine ... they love it.

9.00pm Jump in a taxi hoping to catch my youngest before bed.

9.30pm Back home, I kiss the boys goodnight before enjoying a glass of wine and Extreme Makeover - Home Edition, with my feet up.

11.00pm Read the finishing pages of Fashion Victim, by Sam Baker, the editor of Cosmopolitan, before I crash out.