Name: Steve Stretton
Job: Creative partner, Archibald Ingall Stretton
Professional mission: To do something my mum will know
Personal mantra: I don't make the right decision, I make a decison to
make it right
1.54am Wake up again. Time for Bran Flakes and Sky Sports News. If anything's going to get me back to sleep, it's the fourth showing of that night's Carling Cup highlights.
3.00am Back to bed.
4.02am Thank God for insomnia. I've had a brilliant idea. Never been done before.
4.14am Realise why it had never been done before. It's rubbish.
4.20am Bathroom. Damn my bladder. Age, Peroni or something to see the doctor about?
4.45am Was that idea so bad? Maybe a different tack will work?
4.46am Write down slightly amended idea and feel suitably re-chuffed with myself.
4.47am Nope, it's still a bad idea.
4.48am Re-adjust pillow formation and tuck sheets back in.
4.50am Think about other ways to get to sleep. No, dirty, dirty, dirty.
5.00am Surreal thoughts. Head swimming. Sure sign that I'm heading for the land of Nod. Need a little help. James Blunt, Jack Johnson, the latest series of Little Britain, Helvetica, Gary Neville, Gordon Brown. It's working ...
7.00am Wake up. Almost. Stumble into shower; contemplate pulling a sickie but I never have.
7.01am Crave my first coffee of the day. Realise I promised to detox. Bastard trainer. Bastard gym.
8.03am Get on train. Crave coffee. Close eyes. Wake up. Do crossword. Close eyes. Wake up. Train arrives.
9.00am Walk in, sit down. Matt Morley-Brown talks to me about boxing, surfing and Jack Johnson. Where the hell was he when I needed to sleep? Actually, that sounds bad. I don't want Matt next to me when I'm trying to sleep.
9.01am Meeting one. Crave coffee.
7.00pm Meeting sixteen.
7.30pm Call the children and shout "bogies" very loudly (it's a Dick and Dom thing). Smile.
8.00pm Back on train. Do another crossword. Read David Mellor banging on about Chelsea. Realise that I've seen three fantastic pieces of work today. Smile.
8.45pm Get home. Smile again.
9.00pm Crave chocolate. Bastard trainer (lovely bloke really).
10.00pm Sky Sports News time.
11.55pm Second showing of that night's Carling Cup highlights.