Close-Up: 24 hours with... Marco Scognamiglio

Job: Chief executive, WWAV Rapp Collins Group
Professional mission: Be proud of the creative work you do
Personal mantra: The beer glass is always half-full

6.30am: Awake to find a foot in my face and another in my groin. Not a strange fetish - just my two kids in the marital bed. It's time to get up.

8.00am: Work. Head straight for the galley (our cafe/bar) where our studio head is ordering a quadruple espresso. I settle for a double.

8.05am: Catch up on e-mails from our Stateside global chief executive. Only just gone back after a two-week visit, but he does like to keep in touch (bless).

8.30am: Check Newcastle United website to see if there's any transfer gossip that gives me any reason for optimism. There isn't.

9.00am: Walk round the agency pestering account management about what they're up to and whether there's any gossip.

10.00am: Meet with London agency's head of client services. Treat her to a latte. In return for which I expect to hear about mould-breaking work, organic client growth or a new piece of business. A brief for a Christmas campaign for Great Ormond Street Hospital keeps me happy.

11.30am: See Pete Mitchell, the media MD, before he goes to lunch at River Cafe/The Ivy/Assaggi.

12.15pm: My PA, Anna, gives me a list of calls to return. Do that. (Or check the Newcastle website again.)

1.00pm: Off to the galley for a baked potato with beans. Bump into two clients and have discussion on profound industry issues. That, and how crap Newcastle are.

2.00pm: Finally get to eat cold baked potato in the office I share with creative supremo Ian Haworth. Sneakily turn down the volume on his iPod - there's only so much Girls Aloud a man can take.

3.00pm: Review latest British Gas work with Ian.

4.30pm: Ring round the network agencies for a catch-up.

5.30pm: Another walk round the agency to check how the day's gone. Overhear someone muttering that I should just piss off and let them get on with it.

6.30pm: Off to the gym for some circuit training, only to realise I'm in the middle of an aerobics class.

7.30pm: Home. Make so much noise I wake the kids up and have to put them back to bed.

8.00pm: Dinner, final check of the Newcastle website and then off to bed to ponder the meaning of life. That, and our perilous league position.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).