Close-Up: What all of adland should be reading this Christmas

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It was the most common answer to the "Favourite TV programme" question in this year's A List, every agency in town seems to have themed its party around it and you can even buy a set of dolls inspired by its characters.

Yes, Mad Men has captured the hearts and minds of the industry, with blokes wanting to be Don Draper and women wanting to be with him. So, with Christmas around the corner and hundreds of agency folk too busy and too uninspired to shop, how about this to put in your loved one's stocking? The people behind Mad Men have brought out a book based on the show, that gives handy hints and tips to help you make your agency as coveted as Sterling Cooper Draper Pryce. Subjects include how to deal with a difficult client and what every good ad executive should have in their desk. Mad Men The Illustrated World is definitely something to peruse during a four-Martini lunch.

And if you're still yearning for even more advertising-related reading material when settling down in front of the fire this Christmas, there's plenty more fodder to sink your teeth into. For those who haven't yet read it (or fancy reading it again), Southbank Publishing has re-released David Ogilvy's bible Confessions Of An Advertising Man, while a new edition of Jerry Della Famina's From Those Wonderful Folks Who Gave You Pearl Harbor: Frontline Dispatches From The Advertising War has also been reissued. Those eager to keep their creative juices flowing could do worse than cast an eye over Creative Social's new book Digital Advertising: Past, Present and Future, while if you're more eager to get your funny bone tickled, why not re-immerse yourself in the lives of David Crutton and Liam O'Keefe in Matt Beaumont's e2, the follow-up to the hugely successful e. So, that's Christmas sorted then.

Mad Men The Illustrated World is published by Weidenfeld & Nicolson, priced £9.99.



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