Close-Up: The Hot Seat - Colin Fleming, Abbott Mead Vickers BBDO

Name: Colin Fleming

Job: Finance director and chief operating officer, Abbott Mead Vickers BBDO

- You've got five hours left before the world explodes. What do you do?

Complete a circle of life by flying back to the West of Ireland to end where it all began.

- What's your best joke?

Supermarket cashier to lady buying one apple, one ready-made meal and one bread roll. "So, you're single then," the cashier says. The lady replies: "I guess you can tell that from my grocery selection?" Cashier: "No. It's just that you're ugly."

- What's your biggest fear?

France winning World Cup 2010, compounding Irish injustice over the "hand of Henry".

- When did you last cry and why?

December, when signing the Campaign Christmas drinks bill.

- Who is your hero?

Arthur Guinness, for bringing 250 years of sustenance to millions.

- Name one thing about yourself that few people know.

I started life in the womb as one half of twins (but the world only wanted one of us).

- What's the worst thing about your job?

People asking for autographs ... on their expense claims.

- What do you see when you look in the mirror?

A man who needs to renew his New Year's resolutions.

- Which historical figure do you most identify with and why?

Not quite Ireland to England, but Marco Polo for moving East to earn his living.

- If you had a trained monkey, what would you make it do?

The bottle run when the kids wake at night.

- If your office was burning down, what object would you save and why?

The CCTV camera, to destroy the evidence.

- Are you happy?

No, Snow White calls me bashful. Happy is one of the other boys.

- What would you do if you were invisible for the day?

Interrupt sporting events. Think of the fun messing with penalty kicks, snooker shots or golf putts.

- What's your most evocative childhood memory?

Being hoisted over the ticket barrier at cup finals and sitting on Dad's lap to watch the matches.

- What belief do you hold most strongly?

Nobody is without talent.

- What do you wear in bed?

My suit. Was trained as a Cub Scout to be prepared.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).