Close-Up: The hot seat - David Eastman, JWT

Name: David Eastman

Job: Worldwide digital director, JWT

- You've got five hours left before the world explodes. What do you do?

Absolutely insist on the rest of the day off.

- What's your best joke?

How much is shampoo in Romford? Pantene.

- What's your biggest fear?

It's already happened. I support Arsenal and my 19-year-old son supports Chelski.

- When did you last cry and why?

Recently, with laughter, at Will Ferrell's one-man show.

- Who is your hero?

The last time I had one, it was Bjorn Borg.

- Name one thing about yourself that few people know.

I'm very important. I have many leather-bound books and my apartment smells of rich mahogany.

- What's the worst thing about your job?

As I write this, the jet lag.

- What do you see when you look in the mirror?

That it's downhill from here.

- Which historical figure do you most identify with and why?

Cardinal Ximenes from the Spanish Inquisition.

- If you had a trained monkey, what would you make it do?

Not sure, but I'd pay it peanuts.

- If your office was burning down, what object would you save and why?

Guy Murphy. Big brain and a Gooner.

- Are you happy?

Yes and no.

- What would you do if you were invisible for the day?

Eat a hearty breakfast of baked beans and cabbage, then spend the entire day in the lifts at JWT.

- What's your most evocative childhood memory?

1970-ish at Highbury with my dad watching Arsenal v Manchester United and seeing George Best make Denis Law, Bobby Charlton and everybody else look like mere mortals.

- What's your most irritating habit?

Excessive tidiness. My daughter tells me I'm a "neat-freak".

- What belief do you hold most strongly?

That modern celebrity is just obscurity biding its time.

- What's on your iPod most-played list?

Alistair Cooke's complete Letter From America collection. I'm currently up to 1974.

- What do you wear in bed?

Sex Panther.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).