Close-Up: The Hot Seat - Farah Ramzan Golant

Name: Farah Ramzan Golant

Job: Chief executive, Abbott Mead Vickers BBDO

- You've got five hours left before the world explodes. What do you do?

Eat my mum's homemade ice-cream under the duvet with my husband and kids.

- What's your best joke?

Vicky (Allard, AMV communications director) forbids me from telling jokes in print or public.

- What's your biggest fear?

I don't believe in fear.

- When did you last cry and why?

When I had a big needle put in my eye at the optometrists.

- Who is your hero?

I believe in superheroes, so for me it would be Elastigirl from The Incredibles.

- Name one thing about yourself that few people know.

I trained as a jazz ballet choreographer in Paris.

- What's the worst thing about your job?

Filling in a questionnaire like this when I could be at the cinema.

- What do you see when you look in the mirror?

The 17-year-old inside.

- Which historical figure do you most identify with, and why?

Lucrezia Borgia in Renaissance Italy. When she didn't like people she simply had them poisoned.

- If you had a trained monkey, what would you make it do?

Sit in for me in meetings designed for trained monkeys.

- If your office was burning down, what object would you save and why?

Peter Mead's iconic Marilyn photograph - it's strictly on loan.

- Are you happy?

My name means happy in Arabic. So literally, yes.

- What would you do if you were invisible for the day?

Sit in the agency bar and pick up all the gossip.

- What's your most evocative childhood memory?

Seeing snow for the first time, having lived in Africa until I was six years old.

- What's your most irritating habit?

Asking a question and answering it without drawing breath.

- What belief do you hold most strongly?

Speak truth to power.

- What's on your iPod most-played list?


- What do you wear in bed?

My Arsenal kit.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).