Close-Up: The Hot Seat - Frances Royle, Bartle Bogle Hegarty

Name: Frances Royle

Job: Head of One Production, Bartle Bogle Hegarty

- You've got five hours left before the world explodes. What do you do?

Saddle up and get to the nearest beach for a good gallop.

- What's your best joke?

Sorry, I'm the world's worst joke teller. Ask Nick Gill, he's got a whole bag-full.

- What's your biggest fear?

Badminton Horse Trials.

- When did you last cry and why?

War Horse on Saturday. I looked like Alice Cooper when I walked out.

- Who is your hero?

Andrew Nicholson - event rider. They don't make men like him anymore.

- Name one thing about yourself that few people know.

I prefer to spend my non-work time up to my elbows in horse shit.

- What's the worst thing about your job?

Everyone thinking I'm tight because I drive a hard bargain.

- What do you see when you look in the mirror?

Another white blonde hair.

- Which historical figure do you most identify with, and why?

Lady Godiva.

- If you had a trained monkey, what would you make it do?

Talk to some procurement people.

- If your office was burning down, what object would you save and why?

The poor little trained monkey.

- Are you happy?

Well, I haven't done Badminton Horse Trials yet, so not completely.

- What would you do if you were invisible for the day?

See Lady Godiva above.

- What's your most evocative childhood memory?

Getting my first pony, which my dad got in lieu of an unpaid bill. Ended up costing him a fortune.

- What's your most irritating habit?

I am horribly impatient. Next question?

- What belief do you hold most strongly?

Hard work, passion and determination will get you everywhere.

- What's on your iPod most-played list?

The latest tracks from Leap Music, of course.

- What do you wear in bed?

Jodhpers.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).