Close-Up: The Hot Seat - Graham Daldry, Creative director, Specsavers

- You've got five hours left before the world explodes. What do you do?

Find my kids.

- What's your best joke?

You should've gone to Specsavers.

- What's your biggest fear?


- When did you last cry and why?

Boys don't.

- Who is your hero?

Charles Dickens.

- Name one thing about yourself that few people know.

I'm a doctor.

- What's the worst thing about your job?

It only lasts 30 seconds.

- What do you see when you look in the mirror?

As little as possible.

- Which historical figure do you most identify with and why?

Howard Gossage. Have you heard of him?

- If you had a trained monkey, what would you make it do?

Write ads.

- If your office was burning down, what object would you save and why?

I would watch.

- Are you happy?

If I don't think about it.

- What would you do if you were invisible for the day?

If it was a match day, I'd go and play for Ipswich.

- What's your most evocative childhood memory?

Playing with Lego while England won the World Cup.

- What's your most irritating habit?


- What belief do you hold most strongly?


- What's on your iPod most-played list?

Cannonball, Run, Jimmy Jazz.

- What do you wear in bed?

Blue-and-white stripey pyjamas.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).