Close-Up: The Hot Seat - Jon Tipple, McCann Erickson London

Name: Jon Tipple

Job: Head of planning, McCann Erickson London

- You've got five hours left before the world explodes. What do you do?

I've always wanted to ride a Honda Fireblade along the Embankment at night. I'd do that as many times as possible, only faster and more recklessly than previously planned.

- What's your best joke?

First Capital Connect claiming to be a train operating company is pretty amusing.

- What's your biggest fear?

Something bad happening to my daughters and ever having to go back to Carlisle - the most unpleasant place I've ever been to.

- When did you last cry and why?

The morning after the night that started with the McCann Christmas pop quiz. Limoncello.

- Who is your hero?

Either my wife or Shane Warne. I'll say my wife because a) she's stayed so serene and beautiful, and b) Shane won't read this.

- Name one thing about yourself that few people know.

I regularly go to the gym. Really.

- What's the worst thing about your job?

The gap between idea and execution.

- What do you see when you look in the mirror?

Martin Clunes' poorer, less attractive brother.

- Which historical figure do you most identify with and why?

Giovanni Falcone. Ingenuity, tenacity and bravery beyond reason.

- If you had a trained monkey, what would you make it do?

Monkey tennis.

- If your office was burning down, what object would you save and why?

Our 2009 APG Grand Prix trophy.

- Are you happy?

I am now thanks to Jules Levy (jules@thegoodcoachingcompany.com).

- What would you do if you were invisible for the day?

That Fireblade ride along the Embankment.

- What's your most evocative childhood memory?

St Xavier's School, St Joseph, Trinidad. I can still do my times tables impeccably thanks to those crazed, cane-wielding nuns.

- What's your most irritating habit?

Letting work interrupt table tennis matches.

- What belief do you hold most strongly?

That QPR really is the finest football team the world has ever seen.

- What's on your iPod most-played list?

Spiritualized's Songs In A&E.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).