Close-Up: The Hot Seat - Joseph Petyan, JWT

Name: Joseph Petyan

Job: Joint managing director, JWT

- You've got five hours left before the world explodes. What do you do?

Go for a test drive at HR Owen in South Kensington with no intention to return.

- What's your best joke?

Scrawled graffiti on a hand-dryer in the gents circa 1997: "Press here for Blair's speech."

- What's your biggest fear?

Diesel on a wet roundabout.

- When did you last cry and why?

Watching Cinema Paradiso. I challenge anyone not to cry during it.

- Name one thing about yourself that few people know.

As a child, I was offered the lead role in Empire Of The Sun - Christian Bale took it instead.

- What's the worst thing about your job?

Looking at our agency carpet. (There's an old joke here. When the carpet was laid, the building manager was heard to say: "All I said was that I fancied a few lines ...")

- What do you see when you look in the mirror?

Two stone too many.

- Which historical figure do you most identify with and why?

Ernest Shackleton. He could endure the most incredible challenges while looking after those around him.

- If you had a trained monkey, what would you make it do?

Sit on my shoulder in a red waistcoat eating cashew nuts.

- If your office was burning down, what object would you save and why?

Our head receptionist, Michele. (No, this is not the objectivising of women. It's just that we're getting married.)

- Are you happy?

When eating.

- What would you do if you were invisible for the day?

Sneak into The National Gallery, steal Turner's The Fighting Temeraire and put it above my fireplace at home.

- What's your most evocative childhood memory?

My dad taking me to the cinema to see Chariots Of Fire.

- What's your most irritating habit?

Conversing (badly) while BlackBerrying (badly).

- What belief do you hold most strongly?

Understand motivations.

- What's on your iPod most-played list?

Gil Scott-Heron.

- What do you wear in bed?

Chanel egoiste.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).