Close-up: The hot seat ... Mark Wnek

Name: Mark Wnek

Job: Chairman and chief creative officer, Lowe New York

- You've got five hours left before the world explodes. What do you do?

Try to hide the information from my boys. Though I would have to drag them off the Wii first, which would be like the end of the world to them.

- What's your best joke?

As a writer, I'm jealous of good jokes so don't really register them. But I laugh very easily and injuriously. I laughed so much at a recent YouTube clip of a Dutch interviewer who couldn't keep a straight face when interviewing a victim of accidental castration, my spleen nearly imploded.

- What's your biggest fear?

Dangerous drivers, guns, drugs: all the American dad stuff. My experience of having children is that you become a lot less autobiographical in your outlook. That means hopes, fears, everything.

- When did you last cry and why?

I just came back from Sydney. While I was there, I would Skype my wife and little boys and often had a good blub afterwards.

- Who is your hero?

Tony Wright.

- Name one thing about yourself that few people know.

I suffer from recurring postherpetic neuralgia. Also, I am kind and like people, which some might find shocking.

- What's the worst thing about your job?

Having to fire somebody. In distant second place, clients who treat agencies without dignity or civility simply because they can.

- What do you see when you look in the mirror?

A boy disguised as a man. Also, spookily, I have not a single grey hair, which, perversely, has been freaking me out for about ten years.

- With which historical figure do you most identify with and why?

Any of the original American pioneers: this place is so vast and intractable.

- If you had a trained monkey, what would you make it do?

Account handling.

- If your office was burning down, what object would you save and why?

Laptop. It's all in there.

- Are you happy?

Only if I'm successful as a father or husband or manager or business partner. Otherwise, I make myself miserable. So I suppose the answer is no, not unreservedly.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).