Close-Up: The Hot Seat - Mike Welsh, Publicis Dialog, London

Name: Mike Welsh

Job: Chief executive, Publicis Dialog, London

- You've got five hours left before the world explodes. What do you do?

Fill up with petrol; put the iPod on shuffle; crank the volume up to 11 and drive like fuck.

- What's your best joke?

Bill Hicks once opened for Ray Charles on a US tour. One night an over-excited fan of said crooner appeared backstage, desperate for his autograph, only to be told: "Mr Charles doesn't give autographs." Eventually, after much begging and pleading, one of the crew offered to sign Ray's autograph on his behalf. "And when you're finished," Bill said, "pop over here and I'll give you John Lennon's."

- What's your biggest fear?

Never being able to retire.

- When did you last cry and why?

A couple of hours ago, listening to Ara Batur by Sigur Ros (Track 7, Cilla).

- Who is your hero?

John Peel. He completely changed my life in 1976 and the music he played was the reason I moved to London a couple of years later. For my generation, our Kennedy moment is remembering where you were when Peel died.

- Name one thing about yourself that few people know.

I'm from Llandudno.

- What's the worst thing about your job?

Not being able to get a seat on a train after 7am.

- What do you see when you look in the mirror?

An ageing ginger with a wonky eye.

- Which historical figure do you most identify with, and why?

Steve Harrison. He always looked smart in a blazer.

- If you had a trained monkey, what would you make it do?

Richard Hammond's job on Top Gear.

- If your office was burning down, what object would you save, and why?

I would have said Nigel's biscuits, but he's run out.

- Are you happy?

Two amazing teenage children; a home a couple of minutes walk from Blackheath and Greenwich Park; mates I've known for more than 30 years; a great job; a car that can do 174 mph. Next question.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).