Close-Up: The hot seat - Nick Fox, DDB

Name: Nick Fox

Job: Chief operating officer, DDB

- You've got five hours left before the world explodes. What do you do?

Tell her I love her.

- What's your best joke?

Gordon Brown selling all our gold for $287 per ounce. It's now hovering around $910.

- What's your biggest fear?

Gordon staying on.

- When did you last cry and why?

(See best joke.)

- Who is your hero?

Paul Austin, for keeping our lift going through the recession, fearlessly.

- Name one thing about yourself that few people know.

I've been writing ads for quite a while now.

-What's the worst thing about your job?

Jeremy Craigen (the executive creative director at DDB) refuses to read them.

- What do you see when you look in the mirror?

A god.

- Which historical figure do you most identify with and why?

God, the god.

- If you had a trained monkey, what would you make it do?

Present my ads to Jeremy Craigen.

- If your office was burning down, what object would you save and why?

Paul Austin. We would need his help with the new lift in the new building.

- Are you happy?

Not entirely, no.

- What would you do if you were invisible for the day?

(Deleted by HR)

- What's your most evocative childhood memory?

A bunch of hippies on a hill selling me coke.

- What's your most irritating habit?

Trying to be a god.

- What belief do you hold most strongly?

Advertising is the best job in the world.

- What's on your iPod most-played list?

"I'd like to teach the world to sing ..."

- What do you wear in bed?

My iPod.

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