Close-Up: The Hot Seat - Pete Harle, Chemistry

Name: Pete Harle

Job: Executive creative director, Chemistry

- You've got five hours left before the world explodes. What do you do?

Steal a Ferrari Dino and drive it way too fast.

- What's your best joke?

What do you call a gorilla with a machine gun? Sir.

- What's your biggest fear?


- When did you last cry and why?

Ten years ago when my dad died.

- Who is your hero?

Ray Mears. I love anyone who can make fire.

- Name one thing about yourself that few people know.

I'm a pyromaniac.

- What's the worst thing about your job?

Making people redundant.

- What do you see when you look in the mirror?

Some young bloke in an old man's body.

- Which historical figure do you most identify with and why?

Lord Nelson. Takes a lot of (bird) shit but still keeps standing.

- If you had a trained monkey, what would you make it do?

Rob a bank and bring me the money.

- If your office was burning down, what object would you save and why?

The Fire Exit sign - I love irony.

- Are you happy?

Yes. This is way better than a real job.

- What would you do if you were invisible for the day?

Go spend some time at MI5.

- What's your most evocative childhood memory?

Probably being woken up in the middle of the night to watch some bloke called Neil Armstrong walk down a small ladder.

- What's your most irritating habit?

My wife would say either swearing too much or shouting at the TV when the footie is on.

- What belief do you hold most strongly?

Be honest.

- What's on your iPod most-played list?

For Once In My Life - Stevie Wonder.

- What do you wear in bed?

Nothing is worn in bed - it's all in perfect working order.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).