Close-Up: The Hot Seat - Pete Harle, Chemistry

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Name: Pete Harle

Job: Executive creative director, Chemistry

- You've got five hours left before the world explodes. What do you do?

Steal a Ferrari Dino and drive it way too fast.

- What's your best joke?

What do you call a gorilla with a machine gun? Sir.

- What's your biggest fear?

Heights.

- When did you last cry and why?

Ten years ago when my dad died.

- Who is your hero?

Ray Mears. I love anyone who can make fire.

- Name one thing about yourself that few people know.

I'm a pyromaniac.

- What's the worst thing about your job?

Making people redundant.

- What do you see when you look in the mirror?

Some young bloke in an old man's body.

- Which historical figure do you most identify with and why?

Lord Nelson. Takes a lot of (bird) shit but still keeps standing.

- If you had a trained monkey, what would you make it do?

Rob a bank and bring me the money.

- If your office was burning down, what object would you save and why?

The Fire Exit sign - I love irony.

- Are you happy?

Yes. This is way better than a real job.

- What would you do if you were invisible for the day?

Go spend some time at MI5.

- What's your most evocative childhood memory?

Probably being woken up in the middle of the night to watch some bloke called Neil Armstrong walk down a small ladder.

- What's your most irritating habit?

My wife would say either swearing too much or shouting at the TV when the footie is on.

- What belief do you hold most strongly?

Be honest.

- What's on your iPod most-played list?

For Once In My Life - Stevie Wonder.

- What do you wear in bed?

Nothing is worn in bed - it's all in perfect working order.

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