Job: President, Engine Group
- You've got five hours left before the world explodes, what would you do?
Fly my family and friends to El Bulli, the world's best restaurant. At least we would die with a contented smile on our faces, having eaten the best meal of our entire lives.
- What's your best joke?
It's too long to tell here, sadly. I got it from Tom Farmer of Kwik-Fit over lunch at Buckingham Palace. It explains what would happen if a management consultancy analysed Schubert's Unfinished Symphony. Tom got a Knighthood shortly afterwards, so it must have made the Duke of Edinburgh smile.
- What's your biggest fear?
Not being used up before I die. There's no point in having potential if you don't use it.
- When did you last cry and why?
Big-scale blubbing is rare for this soldier's son. But I can be surprisingly sloppy once I'm among my huge tribe of offspring. Crying tears of pride when my 15-year-old daughter got a poetry prize is my last recorded incident.
- Who is your hero?
In business, Bill Bernbach, the founder of modern advertising. In life, anyone who has served with the SAS.
- Name one thing about yourself that few people know.
I once sold toothbrushes and clothes pegs door to door in Liverpool. (I was raising money for the world's refugees when I was 16.) If you can sell toothbrushes to people who don't clean their teeth, then you're ready for any challenge that adland can throw at you.
- What do you see when you look in the mirror?
Something no-one else sees: everyone else sees me as I am. The mirror shows me the wrong way round - very annoying.
- If you had a trained monkey, what would you make it do?
I'd train him to carry my orange lunchbox, containing props for my tabletop brainscience presentation, behind me when meeting up with prospective clients at The Ivy.
The monkey would also be trained to table hop, passing out my card to more prospective clients at other tables while I was lunching.
- If your office was burning down, what object would you save and why?
I'd grab the bronze profile of the four founders of WCRS that sits on my wall. It might survive the blaze, but just in case, I'd lug it down the stairs so I could laugh at the folly of my youth - what vanity led us to cast a bronze profile of our founding selves?