Close-Up: The Hot Seat - Russ Lidstone, Euro RSCG London

Name: Russ Lidstone

Job: Chief executive, Euro RSCG London

- You've got five hours left before the world explodes. What do you do?

Go to my spinning class. Then on to the Drayton Court with my family for a pint and fish 'n' chips and then watch series four of The Wire.

- What's your best joke?

My singing. Although my cover of Rolf Harris' Two Little Boys is rather good.

- What's your biggest fear?

Under-catering and small portions.

- When did you last cry and why?

Watching the death of the lead character's father in Sunshine on television.

- Who is your hero?

Pops Lidstone.

- Name one thing about yourself that few people know.

Given another five or six inches (height), I could have been an NBA superstar.

- What's the worst thing about your job?

The paparazzi outside my house, day in, day out.

- What do you see when you look in the mirror?

Someone very lucky.

- Which historical figure do you most identify with and why?

King Canute - he was a Viking warrior, a bit like me.

- If you had a trained monkey, what would you make it do?

Not the kind of thing that Noel Bussey (Campaign reporter) would make it do.

- If your office was burning down, what object would you save and why?

Hodgey's handbag. We'd be lost without it - especially the painkillers.

- Are you happy?

Yes. I think I'm a glass half-full kind of bloke.

- What would you do if you were invisible for a day?


- What's your most evocative childhood memory?

Summer evenings on Fishcombe Cove as sun set.

- What's your most irritating habit?

I don't have any, although my colleagues tell me that my natural resting face is "the face of thunder".

- What belief do you hold most strongly?

Try to do the right thing.

- What's on your iPod most-played list?

Currently, Doves ...

- What do you wear in bed?

Just my merkin.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).