Close-Up: The Hot Seat - Sarah Watson, DDB London

Name: Sarah Watson

Job: Head of planning, DDB London

- You've got five hours left before the world explodes. What do you do?

Put the kettle on.

- What's your best joke?

What's the nerdiest pop song? It's The Countdown Final.

- What's your biggest fear?

That social inequality is worsening.

- When did you last cry and why?

Two minutes, 11 seconds into the Nike World Cup ad.

- Who is your hero?

Nigel Bogle.

- Name one thing about yourself that few people know.

All my pants are from Asda.

- What's the worst thing about your job?

Same as for many - managing the expectations of brilliant people during a recession.

- What do you see when you look in the mirror?

No idea. I have a crazy haircut that changes daily.

- Which historical figure do you most identify with and why?

Henri Matisse because he left the cold, dark North and gradually embraced the light of the South.

- If your office was burning down, what object would you save and why?

Nick Fox, DDB's primary source of light and energy.

- Are you happy?

I subscribe to the opening sentiment of the last episode of Pineapple Dance Studios: "Ronan Keating said life is a rollercoaster. But he was lying. Life is great, every last little bit of it."

- What's your most evocative childhood memory?

Playing the slot machines in Blackpool.

- What's your most irritating habit?

I'm told that it is enthusiastically saying yes to things I have no intention of doing ...

- What belief do you hold most strongly?

Know thyself.

- What's on your iPod most-played list?

Strictly spoken word: Radio 3 Arts and Ideas, and West Coast feminist fanzine podcasts.

- What do you wear in bed?

A Modern Toss T-shirt and a Korean Air First-Class mask.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).