Close-up: The hot seat - Steve Parkinson, Job Managing director, Magic, Kiss

- You've got five hours left before the world explodes. What do you do?

Phone Richard Branson and tell him today would be a great day to test-drive his Virgin Galactic rocket. We could swing past my favourite island, Ibiza, one last time, pick up our families, then sit back and watch the fireworks.

- What's your best joke?

What do you call a monkey in a minefield? A baboom.

- What's your biggest fear?

Being told that the world is going to explode in five hours, but to keep it confidential.

- When did you last cry and why?

At the storyline in the Sean Penn movie Milk.

- Who is your hero?

The last young soldier reported to have been killed in Afghanistan.

- Name one thing about yourself that few people know.

I was a TV presenter for Tyne Tees Television.

- What's the worst thing about your job?

My overworked diary.

- What do you see when you look in the mirror?

A 42-year-old who still thinks he is a 25-year-old.

- Which historical figure do you most identify with, and why?

Walt Disney. Although he was a bit of a tyrant, I liked his way of thinking and I aspire to be as visionary as he was. I believe he used to make his imagineers lie on the floor and look at the sky when coming up with stories and ideas - true blue-sky thinking.

- If you had a trained monkey, what would you make it do?

Drive me to work in order to avoid the bloody Northern Line.

- If your office was burning down, what object would you save and why?

My iPhone.

- What would you do if you were invisible for the day?

Visit the set of the latest Most Haunted and really scare Yvette Fielding!

- What's your most evocative childhood memory?

At the age of eight, standing in an abandoned barn on my parents' farm telling my little sister how I was going to build a new Disneyland on the outskirts of Hull.

- What's your most irritating habit?

Saying "you know?" to people, "right!" to the world in general, and "where's my...?" to my PA, Sandra - I lose my phone and keys on average once a week.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).