Close-Up: My Life in Advertising - Christoph Becker, Chief creative officer and chief executive, GyroHSR

The reason I got into advertising was ... because I had no idea what to do with my ideas.

The campaign I'm most proud of working on is ... an idea we created for the US National Drug Control. The concept, "above the influence", turned into a major youth movement and became part of US pop culture.

And the campaign I pretend I wasn't responsible for is ... a political campaign I ran for a senior political candidate in Latin America. He unfortunately won.

My favourite campaign created by someone else is ... the Tap Project initiative for Unicef. Simple, loud and relevant.

The best moment of my career so far was ... showing my father my very first pay cheque in advertising. (When I was 13, I told him I wanted to earn a living from my ideas. His response was: "Oh boy, we have a problem.")

While the most embarrassing moment was ... bad work really pisses me off and embarrasses me big-time.

The best celebrity I've worked with on a campaign is ... Mr Philip Glass. I don't think he was the "best" celebrity but the most talented and interesting by far.

The people I'd most like to work with in the industry are ... the film directors Gaspar Noe and Michael Haeneke.

The person who's had the biggest influence on my career is ... the Bauhaus movement.

The best piece of advice I've received during my career is ... "If you don't feel it, it's because it is not good stuff." From my good friend, Mr David Bell.

If I wasn't working in advertising, I'd be ... a global nomad.

In ten years' time, I'll be ... I'm not sure but, hopefully, I'll still be having fun everyday.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).