Close Up: My Life in Advertising - Mick Mahoney, Euro RSCG London

Name: Mick Mahoney

Job: Executive creative director, Euro RSCG London The reason I got into advertising was ... at the time I had a yellow Mk1 Capri and few prospects. My sister had a friend with a beautiful convertible Morgan. When I asked him what he did for a living, he said he was a copywriter.

The campaign I'm most proud of working on is ... I haven't done it yet. When I look back, I only see how and where it could have been better. Drives me nuts.

And the campaign I pretend I wasn't responsible for is ... a Vodafone ad at Bartle Bogle Hegarty.

My favourite campaign created by someone else is ... currently, it's the genius Ikea campaign from Mother. Shows you can be populist and still be smart and beautiful.

The best moment of my career so far was ... standing a couple of feet from the front end of the velvet bucking bronco as Kylie practiced.

While the most embarrassing moment was ... a book crit at DFGW with my old art director Andy Amadeo when we were a student team. It was all going quite well until Andy projectile vomited. A lot. Repeatedly.

The best celebrity I've worked with on a campaign is ... Jackie Chan. A lovely bloke. Spent his lunch break on the shoot helping me sort out my family holiday.

The person I'd most like to work with in the industry is ... Mark Reddy. He exists on another level to any other creative I've met.

The person who's had the biggest influence on my career is ... different people at different points. Paul Weinberger, Steve Dunn, Andrew Levy, John O'Keeffe, Mark Reddy.

The best piece of advice I've received during my career is ... make sure you're never the smartest person in the room.

If I wasn't working in advertising, I'd be ... I've never wanted to do anything else. Although, Andy and I did consider opening a chip shop during a particularly lean spell at Lowe.

In ten years' time, I'll be ... fucked.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).