Close-Up: My Life in Advertising - Tracey Follows, VCCP

Name: Tracey Follows

Job: Head of planning, VCCP

The reason I got into advertising was ... I didn't know what else to do with a Philosophy degree, and thought if I could persuade someone to actually give me a job on the back of that, I could most likely persuade someone to buy washing powder.

The campaign I'm most proud of working on is ... One2One's "Life is made of One2Ones", a brilliant repositioning campaign dramatising the ups and downs of life, involving a two-week TV shoot in Hollywood with Steve Reeves (life's ups) and a one-week shoot in West Kensington with Nadav Kander (life's downs).

And the campaign I pretend I wasn't responsible for is ... BT's Adam and Jane. Let's move on.

My favourite campaign created by someone else is ... either VW's "night driving" or Metz's "Judderman". We just don't see enough eerie, creepy or spooky in advertising these days!

The best moment of my career so far is ... winning the O2 digital pitch - because of the great brand ideas the team developed that will make for exciting times ahead.

While the most embarrassing moment was ... in my first six months in advertising, throwing up in a client's reception the morning after the agency Christmas party.

The best celebrity I've worked with on a campaign is ... Gary Oldman. Brilliant actor, lovely bloke.

The person I'd most like to work with in the industry is ... Simon Cowell, the most populist account man/creative/planner/media man around and the epitome of what "advertising" should be.

The person who's had the biggest influence on my career is ... Charles Vallance.

The best piece of advice I've received during my career is ... "do good things and good things will happen" - Sir John Hegarty.

If I wasn't working in advertising I'd be ... sitting around in my dressing gown, tweeting about Loose Women.

In ten years time I'll be ... updating my Facebook status remotely via no more than the merest of facial expressions.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).