Close-up: Make your own adland rising star

Now we don't want to suggest that advertising is anything other than a business full of stimulating, colourful and highly individualistic people. But welcome to Campaign's cut-out identikit advertising doll.

Designed to help the industry's new recruits identify the key tools of their trade, our doll can be dressed as a planner, an account executive or a creative. Practice accessorising with the professional tool-kit for your respective discipline and avoid making expensive and embarrassing real-life mistakes.

Of course, if you're feeling particularly clever and have spotted the industry's inexorable drive towards integration, you could mix-and-match to turn your doll into the ideal ad executive of the future.

A word of warning before you begin, though. For the purposes of practicality, our doll is printed on Campaign's standard 80 gsm paper stock. But do not be fooled. The most important accessory in this business is a thick skin.

Typically your wardrobe should be dictated by your role in the agency. If you're an account man, then a smart suit and shiny shoes are a must. We're not talking about a Marks & Spencer special; it needs to be Hugo Boss, Ralph Lauren or any other of the pricey garments adorning the pages of the latest copy of GQ.

Things will be a little different as a creative. Out goes the suit and in comes the ironic T-shirt, fashionably scruffy jeans and enough pairs of trainers to make Damon Dash green with envy.

If you're a planner, it's the glasses that matter. Thick-rimmed fashionable glasses are the order of the day for all the thinkers in the agency and that's a must whether your eyesight is bad or not. And interesting shoes. May we suggest snakeskin if you're a bloke, hot pink if you're a woman.

Make sure you have a reliable watch too. In a world where everyone is working to a deadline, lateness is never tolerated.

So, getting the clothes right is important, but perhaps not as important as what's in a grad's bag.

You'll need a strong contacts book. Advertising is a small world, so keep your friends close from the off. A BlackBerry must also never be far from your hand. You'll soon be checking e-mails 24-hours-a-day, seven-days-a-week - it's not nicknamed a crackberry for no reason.

And, of course, there's an array of vital books and magazines brimming with valuable content. For a suit, don't forget to read David Ogilvy's bible, Ogilvy On Advertising.

For a creative, you can't go far wrong browsing through the latest D&AD Annual and no planner's reading list is complete without Jon Steel's magnificent Truth, Lies And Advertising.

Don't forget that copy of Campaign either - you'll be expected to keep up with all the industry gossip, and what better publication helps you to do so than the industry bible?

It's also worth regularly visiting key industry blogs such as Rory Sutherland's or Dave Trott's. Perhaps even start one of your own - using devices such as Twitter and blogs are great for showing people just how clever, creative and adept you are in the social space.

Be warned, though: don't just limit your interests to the ad industry. You'll need to have some other hobbies too, something such as golf, wine tasting or an encyclopaedic knowledge of London's best strip joints. Your chief executive and - perhaps more importantly - your marketing directors will need something other than advertising to bond with you over.

And on the subject of bonding, it is an absolute necessity to be able to hold your drink.

Whether you're a creative (which will mean beer is on the tap), a planner (a glass of wine) or a suit (Champagne), you'll need to know and love your drink.

The industry is full of anecdotes regarding grads making fools of themselves on their first agency night out - it's probably not too wise to be saddled with a derogatory booze-related nickname before your career has even begun.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).