CLOSE-UP: PICK OF THE WEEK

Eleanor Trickett chooses Saatchi & Saatchi’s ad for the MS Society in The Independent: ’Now this is how to do a charity ad. No hectoring copy- line or harrowing image, just an affecting illustration of the debilitating effects of MS. Not one person will have missed this ad, and the reveal on the following page, when you realise that it is exactly the same page unscrambled, is almost chilling in its simplicity.’ Written by Mike McKenna, art directed by Greg Martin, typography by Tim Quest.

Eleanor Trickett chooses Saatchi & Saatchi’s ad for the MS Society

in The Independent: ’Now this is how to do a charity ad. No hectoring

copy- line or harrowing image, just an affecting illustration of the

debilitating effects of MS. Not one person will have missed this ad, and

the reveal on the following page, when you realise that it is exactly

the same page unscrambled, is almost chilling in its simplicity.’

Written by Mike McKenna, art directed by Greg Martin, typography by Tim

Quest.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).