CLOSE-UP: PICK OF THE WEEK

Matthew Cowen picks TBWA GGT Simons Palmer’s Strongbow ad: ’’I smelled them back’ doesn’t sound like a side-splitting line but with Johnny Vaughan’s delivery it just about makes the ad. It’s slightly bonkers with the right degree of laddishness. The ’Dr Loafingstone’ line proves that this concept can be used in most situations provided there’s a tongue-in-cheek nod to the original.’ Written by Alan Moseley, art directed by Graham Cappi and directed by Danny Kleinman of Spectre.

Matthew Cowen picks TBWA GGT Simons Palmer’s Strongbow ad: ’’I

smelled them back’ doesn’t sound like a side-splitting line but with

Johnny Vaughan’s delivery it just about makes the ad. It’s slightly

bonkers with the right degree of laddishness. The ’Dr Loafingstone’ line

proves that this concept can be used in most situations provided there’s

a tongue-in-cheek nod to the original.’ Written by Alan Moseley, art

directed by Graham Cappi and directed by Danny Kleinman of Spectre.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).