CLOSE-UP: PICK OF THE WEEK

Lisa Campbell selects Saatchi & Saatchi’s Pets Pyjamas ad: ’There are so many parodies of daytime TV shows by comedians but it’s an ad campaign that’s the funniest of the lot. The hosts may be dressed in animal costumes but they talk and act like humans - right down to the dog’s flirtatious behaviour and the cat’s hurt pride.’ Written by Paul Domenet, art directed by Brian Connolly and directed by Steve Reeves through Stark Films.

Lisa Campbell selects Saatchi & Saatchi’s Pets Pyjamas ad: ’There

are so many parodies of daytime TV shows by comedians but it’s an ad

campaign that’s the funniest of the lot. The hosts may be dressed in

animal costumes but they talk and act like humans - right down to the

dog’s flirtatious behaviour and the cat’s hurt pride.’ Written by Paul

Domenet, art directed by Brian Connolly and directed by Steve Reeves

through Stark Films.