CLOSE-UP: TURKEY OF THE WEEK

Francesca Newland thinks J. Walter Thompson’s Chicken Tonight ad starring Ian Wright shows how not to use a football star in an ad: ’Campaign let this ad slip through the turkey net when it first aired, but we’ve caught it this time. Using a footie star isn’t enough to rescue a dreadful idea, especially when he’s dressed up in a smoking jacket and utters a line as ludicrous as ’One feels like Chicken Tonight’.’

Francesca Newland thinks J. Walter Thompson’s Chicken Tonight ad

starring Ian Wright shows how not to use a football star in an ad:

’Campaign let this ad slip through the turkey net when it first aired,

but we’ve caught it this time. Using a footie star isn’t enough to

rescue a dreadful idea, especially when he’s dressed up in a smoking

jacket and utters a line as ludicrous as ’One feels like Chicken

Tonight’.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).