Close-Up: Turkey Of The Week

Francesca Newland can’t bear Holmes Place’s new television campaign: ’This ad is so cheesy it would make a gorgonzola feel inadequate. A gym is a sweaty, exhausting place where people do not hang about smiling and chatting. The strapline, ’A little effort. A great result’, is an insult to all gym-goers. It takes a hell of a lot more than a little effort to get anywhere near a great result. The ads were created in-house - think about hiring an agency.’

Francesca Newland can’t bear Holmes Place’s new television

campaign: ’This ad is so cheesy it would make a gorgonzola feel

inadequate. A gym is a sweaty, exhausting place where people do not hang

about smiling and chatting. The strapline, ’A little effort. A great

result’, is an insult to all gym-goers. It takes a hell of a lot more

than a little effort to get anywhere near a great result. The ads were

created in-house - think about hiring an agency.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).