CLOSE-UP: TURKEY OF THE WEEK

Francesca Newland thinks McCann-Erickson New York’s Parker spot is a wasted opportunity: ’Parker is a great brand that is confronted by a bleak future led by keyboards and Biros and this is its fight-back plan. A few sentimental scenes, including the oft-used woman-grabbing-dining-partner-by-the-tie-for-a-snog vignette, are backed by a dreadful soundtrack. The strapline ’beyond words’ couldn’t be truer.’

Francesca Newland thinks McCann-Erickson New York’s Parker spot is

a wasted opportunity: ’Parker is a great brand that is confronted by a

bleak future led by keyboards and Biros and this is its fight-back plan.

A few sentimental scenes, including the oft-used

woman-grabbing-dining-partner-by-the-tie-for-a-snog vignette, are backed

by a dreadful soundtrack. The strapline ’beyond words’ couldn’t be

truer.’



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