CLOSE-UP: TURKEY OF THE WEEK

Claire Cozens is unimpressed by Publicis’ first campaign for Muller Corners yogurts: ’According to Muller’s managing director, these ads ’successfully communicate the unique qualities of the range in a humorous and memorable manner’. Well, I’ve just watched all six of them without so much as a chuckle and the only thing I can remember is that strapline: ’Life would be duller without Muller.’ Doesn’t even rhyme.’

Claire Cozens is unimpressed by Publicis’ first campaign for Muller

Corners yogurts: ’According to Muller’s managing director, these ads

’successfully communicate the unique qualities of the range in a

humorous and memorable manner’. Well, I’ve just watched all six of them

without so much as a chuckle and the only thing I can remember is that

strapline: ’Life would be duller without Muller.’ Doesn’t even rhyme.’