CLOSE-UP: TURKEY OF THE WEEK

John Tylee wonders whether Lavazza is about to usurp Ferrero as the most high-profile Italian advertiser to try irony and fail miserably: ’If you’re going to camp it up, at least make sure everybody knows you are. Is this is a wind-up or do Italians really think this is how we take our coffee? I think it’s probably the latter. The expression on the labrador’s face matches my feeling perfectly.’

John Tylee wonders whether Lavazza is about to usurp Ferrero as the

most high-profile Italian advertiser to try irony and fail miserably:

’If you’re going to camp it up, at least make sure everybody knows you

are. Is this is a wind-up or do Italians really think this is how we

take our coffee? I think it’s probably the latter. The expression on the

labrador’s face matches my feeling perfectly.’