Cloud Atlas author David Mitchell writes new novel just for Twitter

He managed to stay away from social networking for years, but then he gave in and joined Twitter.

David Mitchell, author of Cloud Atlas, has written a story just for Twitter
David Mitchell, author of Cloud Atlas, has written a story just for Twitter

But David Mitchell, author of Cloud Atlas, didn’t take to the social network for the fun of it - he did it to publish his next novel.

‘The Right Sort’ is a short story, written in 140 character instalments, that has started being published today on the @david_mitchell Twitter account. 

The story, which is set in 1978 and follows the story of a teenage boy who discovers valium, will be published in a series of 20-tweet instalments over the next seven days.

Mitchell admitted to the BBC that it is in fact a marketing ploy to promote his new novel, ‘The Bone Clocks’. 

But that doesn’t really matter – he’s publishing a story for free on Twitter, and it is an excellent way to build anticipation.

Author: David Mitchell

Publishing platform: Twitter

Read the first instalment here: 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).