CMW appoints Wright as client services director

LONDON - Direct marketing agency CMW has appointed global client management and CRM expert Claire Wright as client services director.

Wright will oversee all of the agency's accounts, which include Peugeot, M&S, Cadbury and the COI.

She has 20 years' experience in the direct and integrated sector and joins CMW from Proximity London, where she held the role of managing partner and ran the European account for Intercontinental Hotels Group.

Martin Nieri, managing director of CMW, said: "Claire has experience of working with some of the world's biggest names under her belt and is a real expert in the world of CRM.

"She will be working closely with all of our clients to add greater value to their business and explore new strategic directions for their communications."

Prior to her two years at Proximity, Wright was client services director at Draft London, working on the Post Office and Telewest Business accounts.

She also worked at OgilvyOne Worldwide where she ran the American Express membership rewards programme across Europe.

Wright said: "CMW puts the clients' business requirements at the heart of what they do and produce outstanding creative work to meet these needs.

"As well as that, CMW is a growing business with a great client list and I am pleased and excited to be joining the agency."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published