CNN has formed a multi-million dollar alliance with internet travel
services provider Leisureplanet.
Leisureplanet will become the exclusive travel service provider to CNN’s
websites, in return for running an ad campaign across several of CNN’s
broadcast and online services. CNN has also taken a pounds 12.5 million
equity stake in the company. The agreement will run for three years.
US-based Leisureplanet provides travel booking and related services
through its own websites as well as its partners Lycos and Yahoo! It
features a database of more than 10,000 hotel, flight, car and hotel
booking facilities, package holidays and guides to 180 destinations.
Clive Kabatznik, CEO of Leisureplanet Holdings, said the partnership
with CNN was a step towards the company’s goal of becoming ’the leading
international web-based travel service provider’. He added that the deal
with CNN could potentially allow the company to reach more than one
billion people worldwide.
CNN and Leisureplanet co-branded content will be integrated into a
number of CNN sites, including CNN.com and CNNtraveller.com. The web
company’s television advertising will be screened on CNN International
and CNN in the US, as well as on its sports, financial and airport
services. It will also sponsor CNN’s new Hot Spots travel programme,
which launches in March.