CNN kicks off major expansion programme in Asia

- CNN International is set to dramatically increase original programming output in the Asia-Pacific region by adding about 19 hours per week to its schedules from next week.

- CNN International is set to dramatically increase original programming output in the Asia-Pacific region by adding about 19 hours per week to its schedules from next week.

The move will see the cable news channel producing three and half hours of original news and business programming each morning from its Hong Kong base. This brings the total to 30 hours of original programming produced each week.

The increase in programming is to be backed by an advertising campaign that will run in Singapore, Hong Kong, Thailand, Taiwan, the Philippines and Malaysia.

The increase is a dramatic one. Currently the station carries a half-hour news broadcast in the morning followed by repeated features and US programmes retransmitted from the night before.

The additional programming follows closely on the heels of the Time-Warner owned company doubling its staff in Hong Kong form 25 to 50.

A spokesman for CNN International, the non US part of the company, said it would be spending about $17 million (£10 million) across the world during 1999 most of which will be spent in Asia to upgrade its regional production facilities.





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