Co-op seeks shop for £3m direct marketing

The Co-operative Group is seeking an agency to handle its £3 million direct marketing account.

The Co-operative: DM review
The Co-operative: DM review

The full scope of the pitch is still being finalised but, in the past, the majority of The Co-op's DM has focused on its Membership card. The card offers customers a share of profits when they earn points by shopping within the group.

The Co-op has previously worked with agencies including TDA and Refinery on DM. Amaze and Rapp Edinburgh currently handle its digital design.

The DM overhaul follows The Co-op's £50 million advertising review earlier this year, which resulted in the appointment of Leo Burnett after a pitch against Now and CHI & Partners.

The Co-op is re-evaluating its "good for everyone" strapline following the review. The group is now trialling the straplines "You and Us. The Co-operative" and "Here for you for life", according to Marketing.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).