Co-operative Bank plots marketing recruitment drive

The Co-operative Bank will look to boost its marketing department through a recruitment drive, if the expected acquisition of 630 high-street branches from Lloyds Banking Group is completed.

Co-operative Bank: in talks over Lloyds deal
Co-operative Bank: in talks over Lloyds deal

It is expected to rubber-stamp an agreement to triple the size of its banking operation this week, with Lloyds compelled to divest branches under EU competition rules. The deal is set to be completed in late 2013.

The bank’s marketing team is led by director for brand and customer experience Louise Fowler, a former British Airways, Barclays and Britannia Building Society marketer.

A Co-operative Bank spokesman confirmed that the size and capability of its marketing department is something it would ‘look at’, in the event of the Lloyds deal going through.

The brand operates under a policy which dictates that it will lend only to customers that comply with its ‘ethical’ criteria, with, for example,  firms that deal in arms are excluded.

In 2009, Co-operative Financial Services merged with Britannia Building Society, creating a business with 12,000 employees and 300 branches.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More