The Co-operative Food "ice" by Leo Burnett London

The Co-operative is encouraging acts of kindness to strangers with its low-key Christmas ad.

Burnett created the spot, which opens on a young man and his flatmate realising they have no ice for their party. One of the lads heads to Co-op to get some and on his way notices an old man struggling to make it out his front door because of the icy conditions, and so decides to do a good deed while he’s out.

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