The Co-operative Funeralcare 'your farewell' by TBWA\Manchester

The Co-operative Funeralcare has launched a campaign by TBWA\Manchester encouraging the public to think about the type of funeral they would like.

Based on a vox-pop style of reporting, the campaign, which is made up of TV, radio, press and outdoor ads, focuses on seven individuals and their very different ideas and thoughts on how they picture their own funeral.