Co-operative UK's fastest-growing non-discount supermarket, says Kantar

The Co-operative Food was the fastest-growing non-discount supermarket in the 12 weeks to 31 January, with sales up 1.4%, but German discounters Lidl and Aldi are seeing the most growth overall with sales surges of 18.7% and 13.7% respectively, according to Kantar Worldpanel data.

The Co-operative: UK's fastest-growing non-discount supermarket in three months to end of January 2016
The Co-operative: UK's fastest-growing non-discount supermarket in three months to end of January 2016

The UK’s grocery market experienced a sales boost of 0.2% in the three-month period, which covers Christmas and new year trading.

Of the ‘Big Four’ players, only Sainsbury’s increased its sales, which were up 0.6%, marking growth for the sixth consecutive period.

Tesco experienced a revenue fall of 1.6%, although this was its best performance since September 2015.

Morrisons’ sales decline also saw improvement, with revenues down 2.2% and market share down 0.3% to 10.8%. Kantar said that Morrisons’ revenues would continue to reflect its disposal of 140 M Local stores and the closure of some of its larger stores.

Asda also experienced decline, with sales 3.8% and its market share down to 16.2%.

But while Waitrose’s market share was static at 5.2%, its sales were up a marginal 0.1%, its 91st consecutive period of growth, which Kantar said is the longest current run of success for any supermarket.

Co-operative grew its own-label sales by 7% during the period and was the UK’s most frequently visited major supermarket. Customers shopped there an average of nearly 19 times in the last 12 weeks, compared with a market average of 11. Its market share is stable at 5.9%.

Both Aldi and Lidl are maintaining their hold on the UK retail market, both increasing share by 0.7%. Lidl’s market share now stands at 4.2% and Aldi’s is 5.6%.

Fraser McKevitt, Kantar Worldpanel’s head of retail and consumer insight, said: "Consumers are clearly striving for a healthier start to the year and have turned to fresh foods – particularly fruit and vegetables, which have both grown sales by 5%.

"Given that they’re still experiencing like-for-like deflation it’s a significant revenue growth for both categories, shared across both traditional and discount retailers. Similar growth has been seen in nuts, fresh poultry and fish."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published