Coca-Cola ad reveals location of secret recipe

LONDON - Santo's latest ad reveals the location of Coca-Cola's best-kept secret - its recipe.

In a humorous animated ad, the voice-over reveals the lengths the soft drinks retailer goes to in order to protect the ingredients of its leading brand.

Playing on speculation surrounding the ingredients, it promotes the fact that the drink contains no added preservatives or artificial flavours.

Portland-based Bent Image Lab produced the spot using a technique combining real-life shooting of miniatures and CG.

Credits

Agency
Santo
Client
The Coca-Cola Company
Brand
Coca-Cola
Title
Hidden Formula
General creative directors
Maximiliano Anselmo - Sebastián Wilhelm - Pablo Minces
Art director
Maximiliano Anselmo
Copywriter
Pablo Minces
Agency producer
Ezequiel Ortiz
Account director
Ignacio Diez
Production company
Bent Image Lab
Director
David Daniels - Ray Di Carlo
Music
Swing Music

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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