Coca-Cola calls pitch for Euro digital CRM

Coca-Cola is speaking to a number of direct marketing shops ahead of a review to find an agency to handle a digital CRM brief across Northern Europe.

Coca-Cola: calls pitch
Coca-Cola: calls pitch

It is understood that, in the past week, a number of UK agencies have responded to an RFI from the company.

The appointed shop will work on countries including the UK, Ireland, Denmark, the Netherlands, Sweden, Finland, Norway, Belgium, France and Luxembourg.

The review is not thought to affect the agencies currently on the Coca-Cola roster as it is a new brief.

It is separate from the Coca-Cola digital roster pitch across the same region, which began in early May.

A spokeswoman for Coca-Cola said: "On occasion, as our business evolves, we review our ongoing capabilities and agency requirements. We cannot provide any further detail around our pitch processes."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More