AgencyWieden & Kennedy Portland
SectorAgencies, Food and drink and Soft drinks
The animated Coca-Cola polar bears returned in a digital campaign around Super Bowl XLVI.
In the animated film, the polar bears watched the game and shared a Coke. Fans were able to follow the action live with them "in the Arctic" by visiting www.CokePolarBowl.com.
The live stream showed the bears’ reactions to all the plays on the field, the half-time show and commercials.
The bears also took over the official @CocaCola Twitter account on game day. Fans were able to exchange Tweets with the bears and share select moments from the live stream with friends via social media.