Coca Cola confirms new marketing chief

- Coca Cola has confirmed earlier speculation that Charles Frenette is the man who will replace the departing Sergio Zyman as its chief marketing officer.

- Coca Cola has confirmed earlier speculation that Charles Frenette is the man who will replace the departing Sergio Zyman as its chief marketing officer.

Frenette takes on the new role after 22 years with the company. Most recently he has led the revitalisation of Coca Cola's South African business in his role as president of the Southern African division.

Prior to South Africa Frenette spent 20 years with Coca Cola USA. From 1992 to 1996 he oversaw Coca Cola Operations, the bottle/can unit of the company in the US.

Frenette will take over Zyman's role by 1 May.



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