Coca-Cola has enlisted the help of a friendly octopus to promote its grip bottle in this cheery, upbeat TV ad.
The 15-second spot, which can be seen in overseas markets, was created by Publicis Mojo in New Zealand and directed by Blacklist's Nanospore.
It features an animated octopus giving the new bottle its grip with the suckers on one of its long tentacles.
Coca-Cola has launched the bottle in an attempt to appeal to people on the move. It has been rolling out on shelves on a market-by-market basis since September.