Coca-Cola in hunt for digital and social shop

Coca-Cola is looking for an agency to handle digital and social advertising for a range of its brands in the UK.

Coca-Cola: seeks agency for digital and social brief
Coca-Cola: seeks agency for digital and social brief

A number of shops have been approached with the brief, but the pitch is not expected to be completed until early next year. Creativebrief is handling the process.

Coca-Cola has previously worked with Zone and DigitasLBi on digital advertising projects in the UK. DigitasLBi oversaw activity around Coca-Cola’s spon­sorship of the London 2012 Olympic Games.

Mother is the brand’s lead creative agency and is not affected by the review.

David Martin, the European online director at Coca-Cola, said last month that brands should treat their virtual presences like physical stores and declutter.

Coca-Cola said that it did not comment on live pitches.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).