Coca-Cola to launch 'There's always a Schweppes' summer campaign

Schweppes, Coca-Cola’s mixer brand, is launching a tongue-in-cheek TV campaign next week (Monday 12 July), which shows a suburban, middle class couple ignoring the chaos in their daily lives.

Created by Mother, the TV ad exaggerates the lives of a 40-something couple as they remain upbeat during the day despite everything going on around them.

In the first execution, daughter Sarah brings a leopard home to keep.

The family remain content with their lives as long as they have their favourite drink, and ends with the strapline, "At the end of the day, there's always a Schweppes".

Shelley Norris, senior brand manager for Schweppes said: "This new campaign injects a modern twist onto the distinctly British heritage of Schweppes, reaffirming the brands tradition for iconic, humorous ads.

"We hope to amuse viewers by amplifying situations that they can relate to, showcasing a Keep Calm and Carry On mentality towards exaggerated daily occurrences."

The campaign will run alongside the brands multi-million pound collaboration with Diageo, called 'Together for a Better Summer'.

The activity promotes the choice of spirit and mixer drinks, such as Pimms, Smirnoff and Gordons with Schweppes Tonic, Schweppes Lemonade and Coca-Cola.

It marks the two companies biggest joint marketing campaign to date with activity running across TV, radio, outdoor, press and POS.

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