SectorAgencies, Food and drink, Soft drinks, Media / entertainment and Sports
Coca-Cola has launched its "move to the beat" Olympics campaign, fronted by the music producer Mark Ronson.
Last year, Coke invited teenagers to attend a free festival-style gig featuring Ronson and Katy B. Footage from the event is being released in 30- and 60-second formats, as well as in two- and four-minute versions.
The commercial will première with a two-minute spot during the 2012 Brit Awards on 21 February. Additional footage from the event will be used to create a music video for the song featured in the commercial, Anywhere In The World, which was written by Ronson and Katy B, and will be released as a single in May.
The gig also appears in a series of webisodes and a documentary that follows Ronson on his journey around the world. A 30-minute edit of the documentary was broadcast on Channel 4 on 15 February and will be available on 4oD in the spring.
The work was created by Mother London and directed by Kim Gehrig.