Coca-Cola moves Olympics brief from SapientNitro to LBi

Be the first to comment
Coca-Cola: ad promoting the London 2012 Olympic Torch Relay
Coca-Cola: ad promoting the London 2012 Olympic Torch Relay

Coca-Cola has moved its global and UK advertising brief for its sponsorship of the 2012 London Olympics from SapientNitro into LBi.

The agency won the brief following a competitive pitch, which is understood to have included incumbent SapientNitro.

SapientNitro was appointed to the business just under a year ago. It was run from the agency’s London and Atlanta offices.

LBi will now work alongside Coca-Cola’s lead agency Mother, which was appointed by Coke to work on the Olympics in 2009 and retains its lead agency status on the account.

Last month, Coca-Cola unveiled a new spot to highlight its role as Presenting Partner of the London 2012 Olympic Torch Relay.

The ad aimed to create excitement about the London 2012 Olympic Torch Relay, celebrating the role young people play in society, and encouraging people to nominate a Future Flame.

LBi declined to comment.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover
Share

1 DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published