Coca-Cola moves Olympics brief from SapientNitro to LBi

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Coca-Cola: ad promoting the London 2012 Olympic Torch Relay
Coca-Cola: ad promoting the London 2012 Olympic Torch Relay

Coca-Cola has moved its global and UK advertising brief for its sponsorship of the 2012 London Olympics from SapientNitro into LBi.

The agency won the brief following a competitive pitch, which is understood to have included incumbent SapientNitro.

SapientNitro was appointed to the business just under a year ago. It was run from the agency’s London and Atlanta offices.

LBi will now work alongside Coca-Cola’s lead agency Mother, which was appointed by Coke to work on the Olympics in 2009 and retains its lead agency status on the account.

Last month, Coca-Cola unveiled a new spot to highlight its role as Presenting Partner of the London 2012 Olympic Torch Relay.

The ad aimed to create excitement about the London 2012 Olympic Torch Relay, celebrating the role young people play in society, and encouraging people to nominate a Future Flame.

LBi declined to comment.


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